SANDISK, maker of the world's 2nd best-selling mp3 player (behind Apple's iPod) has started a new anti-iPod advertising campaign. You can read about it in detail here:http://crave.cnet.co.uk/digitalmusic/0,39029432,49273890,00.htmHere's the hoopla in a nutshell. SanDisk is said to be porting Rockbox, an open-source OS for digital music players (which supports many different mp3 devices), onto its popular e200 mp3 player. To bring the matter to public consciousness, SanDisk has started releasing the before-mentioned anti-iPod ads in an attempt to blatantly attack its arch-nemesis, Apple.The ads depict graffiti-like illlustrations made to resemble posters for an underground revolutionary movement. One shows a monkey sporting the iPod earbuds with the line "Are you an iChimp?", and another is of a guy strung up in white iPod cables like a marionette, with the text: "Have you become an iPuppet?"Okay, okay. Mp3 competition is fierce- I get it. SanDisk wants to play rough- fine by me. As far as I'm concerned, open source is good stuff, and there's no doubt in my mind that SanDisk makes a good product. Competition is good for capitalism and the consumer. I'm not here to tout the technical prowess of one geek gadget over another.What I will comment on, however, is the nature of the ads themselves. I took one look at these things and I'll tell you right now that I'm not going to switch from iPod to e200. You know why? Because as an iPod user, I feel like I'm being insulted. Hey, I'm not a complicated guy so I won't go into the whole nitty-gritty of "Apple makes you do this-and-that blah blah blah and it only works with iTunes blah blah blah."I plug the iPod into my computer and the damn thing works. That's why I use it.In my opinion, SanDisk's whole "revolutionary" ad approach, however provocative, is ultimately misguided. For one thing, SanDisk won't win me over by insulting me and comparing me to a monkey, puppet, sheep, or any other kind of farm animal. Secondly, SanDisk's ads also evoke a political edge, which makes no sense. For better or for worse, people buy iPods because they WANT TO, not because they're forced to. Furthermore, Apple allows its products to stand on their own merit and they never insult people for not using them. Although Apple has poked fun at PCs in their own internet and TV campaigns, it's a far cry from SanDisk's "Are you an iPuppet?" approach.Perhaps I'm an iPod user who's taking this whole thing a little too personally. But if the e200 and Rockbox are so great, which I'm sure they are, maybe SanDisk should just tell us why and let the people decide.For all of SanDisk's anti-iPod effort, Apple could easily fire back and say SanDisk is still #2, and 2nd place is the first loser. Even if it's true, it would be insulting, right?
Some guru sells his program because he has 60 ways of marketing. One Dentist was asked about his marketing he said he had 100 ways and use them all. Well I came up with 66 so far. I will work on more sometime after tax season or you can email me with ones I might have missed.The true is you cant use them all. Some are too costly for many of us. Some wont work. Try as many as you like and find the ones that work and work them till they stop working or you stop working, whichever comes first. Here they are:1.Direct to Consumers2.Party plan3.Rack Jobbers4.Wholesalers5.Mail Order House6.Resident Buyers7.Fairs and Exposition8.Chain Stores9.Discount Stores10.Lease Departments11.Supermarkets12.Free Publicity13.Sales People14.Franchising15.Co Party16.U.S. Government 17.Direct Mail18.Co-op Mailing19.Trade shows20.Advertising Specialties21.PXs22.Premiums23.Classifieds: 24.In Papers25.In Magazine26.On the net27.In Special papers28.Articles29.Ezine30.Emails31.Sig files32.Radio33.Television34.Seminars (paid to You)35.Bill Boards36.Flyers37.Brochures38.Seminars you give free39.Telephone40.Referrals41.E.books42.Free Search Engines43.Paid Search Engines44.Post cards45.Yellow Page ad46.Cross Selling with others47.Joint Ventures48.Telemarketing49.Take out Boxes with ads on50.Posters51.Booth at Mails or stand at mall52.Man or Women with sign about your business53.Window Display54.Outside Signs55.Articles for directories on the net56.Free downloads with ads about your business products or services57.Free Recording58.Free Video59.Free CD60.Free Report61.Free Samples62.Special Events63.Contests and Sweepstakes64.Column in a Newspaper65.Editorial writing by you 66.Free Phone MessagesLet me know at Joetrevis@aol.com if you would like me to explain any of these in a report that your interest in. It will be at least 2 pages with a lot of information.
When it comes to logo design, you ultimately want it to convey your brand in the best possible manner. At the same time you dont want it to take up too much space. That is the greatest challenge to be able to create a winning impact within the space constraints. Here are the 7 factors you need to consider to have a logo that spells success!1. Research always helps in effective "logo design" Never make the mistake of rushing into creating a logo design. It will only make matters bad. You need to do a fair bit of research to understand the company, its objectives and mission as well as its business goals both short and long term. You also need to know the demographics of the target audience. 2. Attractive and unique: two elements of great logo designYou would obviously want your logo design to catch the attention of the customer. At the same time it should not be screaming for attention. It should test the intellect of the customer; make him or her think a few minutes after seeing the logo. If you notice some of the top logo designs each of them have a unique aspect to it that depicts something about the company. 3. Simple and memorable logo designOne of things you need to really focus on is to make sure your logo design is not too cluttered or too fancy. This will just confuse the customer. Ultimately you want the customer to remember your brand. That will only happen if the logo is easy to remember. Also be sure that the logo sends out positive signals to the customer.4. Flexibility is a major issue in logo designThere are so many companies who invest a fortune on their search engine tips only to realize later that their logo doesnt work on a product wrapper! What a waste of time and money! Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is a product wrapper, your company website or even any promotional materials you send out! That means you need to consider the size of the logo and the usage of appropriate colors. The colors used need to match well with any background while also helping the brand to stand out.5. Never clutter your logo in "search engine tips" One critical mistake people make is to cram in too much information in their search engine tips. This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand!6. Use fonts that promote readability in your search engine tipsYou might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point using classy fonts in search engine tips if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye.7. Usage of color in search engine tipsGreat search engine tips will always focus on using complementary colors that looks good against a black or white background.
How You Can Become a Super AffiliateThe humdrum existence of going to the office day after day doing the usual 9-5 shift is a trying task for those who have lived all their lives doing so. This is why the convenience of doing work at home under amazingly flexible working hours is a dazzling prospect to them. Doing work at home that is as fulfilling as having a career working for a computer on the 19th floor of a skyscraper is already a possibility in these modern times. This is because the jungle-like network that is the internet has given birth to a business that has given some people practically new lives doing nothing but so.This particular business allows people to work at home under flexible working hours. There is no boss to scream around putting pressure on everyone about the deadline at hand. There is no clutter of messy paperwork that needs to be completed the soonest possible time. Conveniences such as these are experienced by those who are into affiliate marketing, the newest way to earn money without having to go through all sorts of routine found in regular employment.Those who have been in the business long enough can attest to the fact that it is a lucrative business indeed, one that can actually give people things that they could not possibly possess or experience under ordinary circumstances.The business called affiliate marketing involves an affiliates promotion of a merchants website. Here the website owned by the affiliate is made to advertise and market the website of the merchant through the affiliate program that they run. Whenever someone clicks on the merchants website promoted by the one owned by the affiliate, the affiliate is given a commission. This is in recognition of his effort in helping the merchant make a sale.The system involved in affiliate marketing seems easy, but it also takes a lot of diligence and perseverance for one to be able to penetrate it thoroughly. Those who want to get into this type of business should possess the necessary skills to be able tread through the industry with confidence and self-assurance. Still, other factors are needed by one to be able to really break in. Knowledge about the business at hand is very important as it dictates the actions that are to be done by people who are into it.The leading figure in affiliate marketing is the super affiliate. He is basically an e-mail marketer who collects large databases of e-mail addresses through newsletters. Super affiliates are also those who know the business even better than affiliate managers as a result of their knowledge about the affiliate marketing industry inside out. Those who want to be super affiliates should know that becoming a super affiliate is not easy, because it takes a lot to be able to master the marketing craft.Becoming a super affiliate means having ones own website and autoresponder. These tools will help a lot in ones facilitation of the business. Building ones own list is another. Creating a loyal customer base and taking care of it is one secret that successful super affiliates have. Making good customer relations is also important if one wants to be a super affiliate to reckon with.Continuing to market to the people on ones list is another must if one wants to succeed as a super affiliate. Sending out quality content in lieu of ads is an advantage as products are marketed better whenever enough information is given about them.Building traffic to ones own site is also one of the most essential points in the affiliate marketing business. Making ones affiliate links his own business will allow him to build a strong relationship with his customers, enabling him to market to them over and over again.The most important thing one should remember if he wants to become a super affiliate is to treat affiliate marketing as a business first and foremost. If he is capable of doing this, then he will never have to go back to the humdrum existence of working the 9-5 shift. A career as a super affiliate in the business which will change his life forever could possibly take that unexciting jobs place.
The food service industry is usually a fast paced and often precarious one. Advertising is critical in a restaurant and there are many ways to use a button maker machine in this industry. When the advertising budget is tight, a button-making machine will expand those precious dollars. Buttons can be used for a myriad of purposes such as advertising specials and for identification of wait staff. Whether you serve a five star cuisine or mom and pop specialties, a buttons can help lower your overhead and raise profits.Every restaurant has a line of specials that they serve. Servers may suggest the special, or describe it, but a button can really show it. People are stimulated by what they see hence all the pictures in menus. It would just make sense to have an appetizing photograph of your daily special or weekly special on a button to attract attention. The server might suggest the special while pointing to the button As you can see, today for our special we have a delicious pot roast with mixed vegetables.Buttons and badges are a really inexpensive way of advertising your specials and increasing your sales. Buttons can also be used to advertise the next nights special to tantalize your guests to return. Want to increase the dessert sales? Nothing makes the mouth crave cool creamy ice cream more than a photograph of a hot fudge Sunday or a malted milkshake words just can not describe those types of images well enough. These buttons can be made and handed out to the staff each day or each week of the special and then returned. Buttons are small enough to store easily, reusable, durable, and still large enough to make the mouth water when covered with pictures of your luscious entres.Do you have a unique or unusual theme to your restaurant? Sell souvenir buttons with your restaurant logo. If you are in a travel location, such as along an interstate, buttons with the state information and name on it are also great souvenirs. These buttons can be sold for as little as a dollar and still generate a handsome profit. I always eat at Joes Bar and Grill or Worlds Greatest Bar-be-Que over a picture of your restaurant would be a simple button to make and could also be sold as a souvenir. Do you have a signature dish or a super large portion? For that guest who accomplishes the clean plate give them a button. For example, Survivor stamped over a picture of a porterhouse steak with your restaurants name at the bottom would certainly get peoples attention.Making up buttons with your logo and address on them are great for sponsored events as well. Does your restaurant support a local youth sports team? Making up buttons to let people know who you sponsor and to give out to the team players is a great way to get the word out that you are involved in the community. Staff members can wear these buttons in the restaurant to let guests know that your establishment inspires youth activities. These buttons can also be made with the teams final placement or the word Champions over your restaurants logo. This is a keepsake for the team members and a way of getting your logo and name out in the public.Would you like to reward your frequent repeat customers? A button that reads Thank You for Your Business can be a great way to say thanks and will get the word outside the restaurant that you appreciate your guests. These can also have a discount on them. If you have regulars who visit often, give them a button for five or ten percent off their next meal. These buttons can be returned at the time of the purchase, just like a coupon, and saved for the next customer you want to reward. This is an inexpensive way to promote your establishment at openings as well. Pass these buttons out to new customers to draw them back in, and maybe even their friends.Use buttons as nametags for employees. These can be customized with the restaurants logo and address or if you are a less formal establishment, have the servers and staff design their own buttons within reason of course. Buttons are also large enough to include years of service. Rewards for staff can also be made out of buttons. The employee of the month or week can wear a button saying Employee of the Month or This weeks Star Performer.Buttons for special meals or special employees are an inexpensive addition to your establishment. These buttons can help increase sales, generate more revenue, advertise inside and outside the restaurant and reward your frequent guests. No restaurant should be without one of these money saving devices.